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 The web is a 2-way process of communication. That distinguishes it from the traditional offline brochure. Effective websites are designed to stimulate interaction both online and offline. The internet takes the potential of traditional direct marketing one stage further. Visitors, your future customers, have greater control over the messages they receive than with recipients of your offline promotion item.In short, if you want a successful website, you must start from an understanding of the power and specific features of the web and then refine your business objectives accordingly. We now spend more of our time with our clients in refining the plan than in its execution - and its effect on results is greater. Website promotion covers all those online activities that can help drive traffic to your website. You will of course adapt all your literature and adverts at least to include a mention of your website. The more options you give your customers the better. Search Engine Optimisation First, we will optimise your site for the search engines. Simply making your site easy to index by the search engines and focused on relevant keywords will bring you some traffic. However just being indexed is a long way from being near the top of the index for the majority of competitive keywords. The next stage is to make sure your site is seen by as many as possible of your target market who are actively searching for your product or service on the web. Pay per Click advertising This is the tool you used for your test market. It can ensure you are always visible on the first page of results. Therefore it should continue to be used as long as there is proven short term profitability. Please contact us for a quote on Pay-Per-Click management. Link Popularity Once the website optimisation is completed with all the on-page factors in place, the search engines have to be persuaded not just to index the page but to rank it higher than most of its peers. One of the key factors in achieving this is to create incoming links from other web sites which are taken as a vote of confidence in the receiving site. CoolBlue Online have systems which crawl the web and analyze the best sites for link inclusion. Email is the most used form of communication on the internet. Provided you use it properly and avoid spamming, it is a very valuable way of keeping in contact with customers and prospects who may not yet be ready to order but are important to your future. We offer a mailshot admin panel option for every site. You can rely on CoolBlue Online for all your web marketing needs, contact us for more info. |
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Tel: 0113 385 4118 :: Fax: 0113 385 3852